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P+P: What do you expect to be some of the biggest changes/challenges the industry will face?
BL: Traditional lines are being blurred in the supply chain and the very definition of what our industry does is being redefined. The biggest challenge is to figure out where each of us stands. The definitions of "factory," "importer," "supplier," "decorator," "distributor" and "client" have changed from what they were five to 10 years ago. Adapting to that change is critical for survival. It's no surprise to me that the expression "adapt or die" is so popular today.
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- People:
- Bob Levitt
- Elise Hacking Carr
- Places:
- California
- Encino
- Long Beach
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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