Build A Strong Personal Brand in Weak Economy

Much has been said, discussed and argued about the “economic situation” in the past few months. Is it possible that there is a stone unturned on this topic? Yes, there is, because the way you communicate your personal brand in this economy—not to mention how you help your clients promote their own—can have a big impact on how well you weather the challenges that could come your way. In particular, thoughts and actions related to the economy can impact the ultimate outcome for a brand. Thoughts can strongly influence your attitude. So, take inventory of how you feel about the financial climate right now. What emotions come to mind? Fear? Anxiety? Anger?

Your thoughts drive your emotions, and in turn, your emotions drive your behavior. Those behaviors are responsible for creating the results—the ultimate outcomes—of your life. It’s good, old cause and effect in action, with the ultimate “cause” being your thoughts. Even if you can’t quite get on board with believing thoughts are things, at a minimum, your thoughts have the power to undermine your personal brand if you’re not careful.

Make your thoughts productive. Focus on what you do have that is positive, and focus on what you are grateful for. Chances are you have it a lot better than many people in the world.

Watch your words—what you say stems from your thoughts, too, so be mindful of how you talk about today’s economy. Calling the situation a “crisis” naturally creates anxiety. Think about it: The U.S. government called its economic package a “bailout.” Doesn’t that sound like Congress is trying to save a sinking ship? Sit back and objectively analyze your own situation before deciding if it truly is a “crisis.”

You probably have clients who are talking about all of this as though the world is coming to an end. What brand are those people communicating? No one wants to be around someone with a negative or a defeatist personal brand. Therefore, stay positive in your conversations. Be an example of how to respond, and remind others of what is truly important.