Self Promotion 2.0
BLOGGING
WHAT IT IS: Short for "Web log," blogs are essentially op-ed newspaper pieces published online. Ranging from manicured political copy to a teenager's open diary, blogs are one of the most pervasive forms of communication on the Internet.
WHY YOU SHOULD CARE: Less in-vogue now that Twitter and Facebook are dominating the press, blogging is still a potent social networking tool. Mark Graham, long-time industry blogger and president and founder of promotional marketing company Right Sleeve Marketing Inc., Toronto, explained how blogging works and how it can be a valuable marketing device. "It is not a direct sales platform, rather it is a conversational platform as people will weigh in on what you write about and this starts a dialogue," he said. "I have met a number of new and interesting people via blogging (and other Web 2.0 properties like Facebook, Twitter, etc.). As with all solid relationships, a level of trust is established which can often lead to sales."
- Companies:
- SnugZ USA
- People:
- Charley Johnson
- Mark Graham