Butler Street and NAPCO Media Announce the 2017 Best of Print & Digital Winners

Butler Street, a leading provider of client loyalty research and retention programs, in conjunction with NAPCO Media, Printing Impressions, and Print+Promo, has announced its 2017 Best of Print & Digital Award Winners. Winning companies are selected based on their Net Promoter Score (NPS)—which has been widely regarded as the most accurate leading indicator of client loyalty and future revenue.

The 2017 Best of Print & Digital Award Winners are (in alphabetical order):

• Cooley Group
• DFI – Solutions in Print
• Drummond Press
• Inspired Results
• Label Art
• Pii
• Superior Business Solutions
• Wise

To qualify for the award, companies must have received an NPS score of at least 40, in conjunction with a minimum customer response rate. Only the top-scoring companies in the print industry achieved this distinct honor.

“We are big believers in NPS and its ability to measure customer loyalty,” offered John Falconetti, chairman and CEO of Drummond Press. “Winning the Best of Print & Digital award in back-to-back years is a significant achievement for us. Butler Street’s program gave us the opportunity to objectively measure and establish a loyalty benchmark—and through focused actions, improve our score by 23 percent this year. Because of this effort, we are posting industry-leading growth year over year.”

“We are thrilled to be recognized by our customers as one of the elite providers in the print and digital industry,” added Stuart Boyar, Cooley Group president and president elect of the Print Services and Distribution Association (PSDA). “We’ve always felt that we have unparalleled customer service, and the Best of Print & Digital Survey has substantiated that. Because of this survey, we were able to identify multiple opportunities for growth and have a clear roadmap for continued success.”

The average NPS for the 2017 winners was 62, an increase of nine points over 2016. The winners in the inaugural year of the Best of Print & Digital program set a high standard for the print and digital industry and their growth metrics over the last year substantiate the value of using NPS. “This year’s winners have raised the bar higher for the industry,” said Mike Jacoutot, Butler Street’s founder and managing partner. “They have proven the difference that exceptional customer experience makes and as a result, are poised for increased client loyalty and future profitable growth.”