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www.dennyhatch.com.<%2Fa>%20The%20following%20is%20derived%20from%20his%20“Method%20Marketer’s%20Basic%2020-Point%20Checklist,”%20and%20the%20tool%20can%20be%20used%20to%20sharpen%20any%20direct%20mail%20campaign’s%20materials.%201.%20Make%20sure%20the%20sales%20pitch%20employs%20at%20least%20one%20of%20the%20following%20seven%20key%20copy%20drivers%20(and%20preferably%20all%20seven)%3A%20fear;%20guilt;%20flattery;%20exclusivity;%20greed;%20anger;%20and%20salvation.%202.%20The%2013%20most%20powerful%20and%20evocative%20words%20in%20the%20English%20language%20are%3A%20“discovery”;%20“easy”;%20“free”;%20“guarantee”;%20“health”;%20“love”;%20“money”;%20“new”;%20“proven”;%20“results”;%20“safety”;%20“save”;%20and%20“you.”%20Insert%20them%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fchecks-mail-47398%2F" target="_blank" class="email" data-post-id="5794" type="icon_link">
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Author and direct marketing guru Denny Hatch offers valuable tips and checklists for creating successful mailers at his Web site www.dennyhatch.com. The following is derived from his “Method Marketer’s Basic 20-Point Checklist,” and the tool can be used to sharpen any direct mail campaign’s materials.
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