Nonetheless, Neenah remains committed to its Neenah Green initiatives. “This is an important certification for us and for the marketplace. This unfortunate situation could give the marketplace the wrong impression—that we don’t care about timetables and expiration dates. And that is contrary to who we are and how we have acted in the past,” emphasized O’Donnell. “Our intent is to continue to take the risks that early adopters take as we explore growing our Neenah Green initiatives. This situation has not soured us on the importance of leadership in this area, which we believe is critical. Our hope is that others will learn from our experiences and that they will make sure there is clarity around any issues that arise during their own certification processes.”
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- Neenah Paper