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To ensure Specialized is on the right track, McAleavey invested in UV dryers, which allows a press to lay down significantly more ink and to print varnishes. A wide-format imagesetter, which holds registration to within plus or minus 1,000th of an inch was also purchased.
McAleavey added that prepress processes are always evolving to accept intricate files since more and more files are embedded in electronic art work. As such, he said that distributors may want to consider using commercial printers that have purchased a faster image processor with more memory. "In fact, we had to install a Roadrunner to handle the unbelievable amount of graphics we receive with text," he said.
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