campaign kickstarter: Play Like a Champion
In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you've got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them. Here are four options to choose from.
IT'S IN THE HOLE!
The game doesn't start for another two hours, so there's just enough time for some heated competition in the parking lot with this Regulation Cornhole Set from Ajj Enterprises. It includes two sets of four bags, which are available in 17 colors, and two natural wood boards, available in 14 colors. For more information, visit www.promotoss.com.
CHASING THE CUP
There are all kinds of important cups that take place in stadiums-the World Cup, the Stanley Cup, and even the Grey Cup (for fans of Canadian football), but we think the most important of all is the Colored Stadium Cup from American Accents. Fans will hang onto these screen-printed cups as a cherished memento of another great game. For more information, visit www.americanaccents.com.
MAKE ROOM
Sometimes tailgaters have to cram a lot of stuff into a small parking space, and someone inevitably has to sit on the cooler, forced to stand up every time someone wants a drink or snack. Well, thanks to the Deluxe Spectator Cooler Chair from Gemline, that lucky person has the best seat in the house. The chair features a cooler capable of storing 32 cans and includes a front zippered pocket. For more information, visit www.gemline.com.
SET THE TABLE
When you're hosting a tailgate event, it's important to show your team spirit every chance you can get. When users set out the bounty of pre-game snacks, they'll love showing their team pride with this Economy Table Throw from Showdown Displays. It covers three sides of the table and is machine washable—good for when someone spills queso on it. For more information, visit www.showdowndisplays.com.

Brendan Menapace is the content director for Promo+Promo Marketing.