Designer of the Year
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The ability to be cost-effective does not hinder the team's creativity, however. Said Rogers, "I think we have a very good design staff that tends to be cutting-edge and contemporary, not stale."
Reengineering the design of a cli-ent's product is one example of such ingenuity.
"We had one company that sent out 10,000 instructional kits a year with five to 10 books as collateral," said Rogers. "We created a tote and reengineered the kit to ship it flat. The project was an overall money-saver and it brought in a very successful response rate."
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