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Hedge noted that with digital printing, the ordering process can differ slightly from that of conventional printing.
"For example, with short runs of digitally printed promotional phone cards, we must have the entire order, artwork and PINs in order to go to press," he said. "But with larger offset runs, we can go to press and go through the die cutting process before we require PINs from the client." The upshot is that Hedge Creative can turn around digital phone cards in as few as three days, while conventional offset cards could take up to two weeks to produce.
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- People:
- Jeff Hedge
- Places:
- Dallas
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