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"Printing only what is needed when it's needed controls inventory and reduces the waste of obsolete, out-of-date materials. And because there is no film involved, there are usually no set-up charges," said Hedge.
But perhaps the greatest benefit of digital printing technology is the seamless merging of variable text with graphics to create full-color marketing materials that convey an individualized look and language.
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- People:
- Jeff Hedge
- Places:
- Dallas
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