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Some of the key markets for direct mail, according to DeMattia, include sweepstakes, subscription renewals, publishing, fund raising, membership intakes and traffic violations. She has also noticed some business being generated from online information sites.
"Each segment of the market requires something different," she said. For example, fund-raisers generally stick to very basic pieces because they don't want to be perceived as spending too much. Markets for higher-end pieces include political, insurance and financial.
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- Companies:
- Vanguard ID Systems
- Places:
- Exton
- Roanoke, Va.
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