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Whatever the market, the majority of the direct mail products being produced today are highly personalized.
"Personalization is our niche now," said Blohm. "We focus our efforts on ways to increase personalization on almost all types of direct mail."
"We have the ability to personalize up to five plys up and up to 81&Mac218;2&Mac253; inches in width," said DeMattia. She added that TRANSKRIT has increased its internal staff to handle the demand for personalized direct mail. "We don't pretend to be a [mailing] list house, but we do provide our customers with list conversion, file splitting, merge/purge and deletion of specific accounts."
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- Companies:
- Vanguard ID Systems
- Places:
- Exton
- Roanoke, Va.
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