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"Our new logo better communicates what we stand for today," said Mike Gore, general manager. "We're more modern and innovative than we've ever been, and we wanted our new logo to reflect that without losing the heritage aspect of our brand. On the one hand, we're coming up to our 50th anniversary and will celebrate everything our customers have come to know and expect from us. On the other hand, we are partnering with our most forward-thinking customers every day with our truly innovative label and flexible packaging solutions. The new logo reflects both of these aspects of our business."
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