A Long and Winding Road
The tag and label printing industry is full of twists and turns—buckle up if you want to stay on the right course
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An additional growing technology segment is digital printing. “Digital label printing is also on the increase in most label markets, with North America and Europe leading the way,” Fairley said.
Reardon agreed with this assessment. “After a very slow start in the label and tag business, reel-to-reel digital print is beginning to take market share, even in medium-length print runs, thanks to improved run speeds and print quality and the ease and speed of prepress,” he said.
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Tom Polischuk
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