A Long and Winding Road
The tag and label printing industry is full of twists and turns—buckle up if you want to stay on the right course
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In addition, Freedonia pointed to the increasing use of plastic substrates. Although paper will still have a lion’s share of the label industry, it will continue to lose market share to plastic materials. “Advances will be based on the aesthetic and performance advantages of plastic labels; the growing use of plastic packaging; and the popularity of labeling methods, such as pressure sensitive, in-mold, thermal transfer and shrink, which heavily rely on plastic substrates,” stated the report.
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Tom Polischuk
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