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He added that distributors find more opportunities with community banks. "Often, the community bank will have less technology and may need help with marketing," Scarselletta observed.
Shana Emerson, marketing coordinator for Ward/Kraft, Ft. Scott, Kan., noted that opportunities exist for selling pocket forms and pressure-seal documents for mailing. "There are also potential sales opportunities in window graphics, signage such as name badges and desk name plates, and direct mail piece design," she added.
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