Rhapsody in Green
Carlin did share the information with one of his larger accounts recently, and while the clients extolled the virtues of FSC certification in one breath, they expressed concern over increased costs in the next.
“In some cases, it might cost a little more. Some customers actually ask for two quotes—one for a FSC-certified project and one not certified. We try to make sure there is no cost difference so it’s easy for customers to say: ‘Okay, lets go; we think it’s great you’re trying to lead the charge here,’” he said. “The mills are realizing that in order to compete, they are going to have to make all of their sheets FSC certified. I think that will pretty much be the end of it, and there will no longer be an impact on cost. If there is, it [will be an] artificial cost since it really isn’t costing them anything additional to produce an FSC-certified sheet.”
- People:
- Dave Carlin
- Places:
- Cincinnati
- Emeryville, Calif.