Top 100: The best of 2006
Don’t Panic Yet: Significant Losses Prove Insignificant
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But numbers are deceptive without critical thinking. Note, the sum of the sales in the categories (forms, labels and tags, commercial print,
direct mail, promotional products and “other”) does not equal $2.92 billion. This discrepancy relates to the categorization of information of the various companies in the list. Some companies did not provide numerical breakdowns in each category or only reported total sales. This resulted in seemingly large losses across the board that actually do not exist. When these unaccounted figures are factored into the equation, the total sales loss is consistent with the losses of the various categories.
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- People:
- Mike Vejar
- Places:
- Englewood, Colo.
- Quality Park
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