As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Miles Wadsworth, president of Logo Mats LLC, LaGrange, Ga. Here, he reflects on what the industry means to him, advocates for a hybrid approach to business development and explains why he’s betting on digital.
How did you get started in this industry, and what path did you take to land in your current role?
Miles Wadsworth: I took a job with our parent company, Mountville Mills, as a management trainee to explore various sides of the manufacturing business. I was placed in the division, Logo Mats LLC, as a sales representative. I worked in that capacity and then sales management for five years. I was then asked to run the division in 2015. I have not looked back since. Logo Mats LLC and the promotional products industry are both where I want to be today and every day.
How do you set goals for yourself? For your business?
MW: I set goals that are quantitative and trackable for myself and for the business. By having objectives, we can also establish key results that will help us get to the quantitative goals.
How does the economy continue to affect the industry?
MW: The industry was affected negatively in 2020 by almost 20%, but our business levels are increasing above our 2019 sales numbers. I expect other suppliers and distributors are experiencing the same type of demand as the economy is opening back up nationally and globally.
What do you expect to be some of the biggest changes or challenges the industry will face?
MW: I expect we will see more consolidation of distributors and suppliers, leaving fewer companies that compete in the industry. Competition is healthy and [I] am hopeful most companies can pivot and survive from an economic downturn.
What keeps you up at night?
MW: The thought of being the best supplier to our customers that we can possibly be. We need to provide world-class products and service day in and day out to continue to grow into our potential. I obsess over doing what is best for our customers and employees. If we put them first, everything else will fall
What do you think is the most exciting, cutting-edge thing your company is doing right now?
MW: We are offering more high-definition, digitally printed products than we ever have as a company. With the purchase of new state-of-the-art textile printers, we can achieve more detail and resolution than ever before. These types of advances in printing allow us to achieve the manufacturing specifications of various types of images and logos. We can even print picture-quality imprints on a carpet surface. As technology evolves, so will our product line.
What would people be surprised to learn about you?
MW: I am an avid sports fan. My college team is the Auburn Tigers. When it comes to professional sports, any Atlanta team is who I follow. I also love all kinds of music. My favorite band of all time is The Allman Brothers Band.