'Folder Mission: Possible' Earns Gold for Admore
The secret agent Halloween promotion, “Folder Mission: Possible,” created by Macomb, Michigan-based Admore, a division of Ennis Inc., won the FSEA Gold Leaf Award in the category of Digital UV Inkjet. This competition, sponsored by the Foil and Specialty Effects Association (FSEA), recognizes the best in the specialty finishing processes through 35 categories that include foil stamping, embossing, specialty coating, film laminating, laser cutting, diecutting, cold foil application and more.
The 2014 Halloween promotion was inspired by the television show and movie, Mission: Impossible. The folder is printed in four-color process with soft-touch film lamination, and fully accented in both gloss and patterned digital UV. The levels of spot coating range from 9 microns to 60 microns. The highest levels of coating have a 3-D effect and mimic embossing. Included in the folder pocket is a secret decoder and clues, which ultimately lead a customer to find the folder company Admore. Completing the mission earns the dealer their secret agent credentials and some special offers from Admore.
“Our annual Halloween promotion is so popular we tend to use it to showcase any new processes we have to offer our customers, and this one was no exception,” said Bill Tignanelli, Admore’s general manager. “The variety of different applications of digital UV really show a customer what is possible on their own folder. “
Samples of this multiple gold award-winning and unique piece are still available by emailing firstname.lastname@example.org.