The Imprinted Boomerang Effect

Does the thought of selling stress balls have you popping anti-anxiety pills? Do you cringe at the sight of blinking logo pendants or run in fear from foam hands? Relax, you’re not alone. The prospect of bringing assorted novelties to sales calls is enough to make some business printing professionals rethink their careers. Change is never easy. But by and large, it is usually positive, and the $19 billion promotional products industry is increasingly providing life support for flagging distributorships. Those who are successfully adding customized advertising and marketing tools to their product lines are focused on serving customers’ objectives, not simply supplying promotional objects.