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P+P: How does the economy continue to affect the industry?
FC: I'm pleased that DFS continues to perform better than industry trends in terms of core products, like checks and forms, and that our W2P program continues to achieve high double-digit growth. In both a good and sluggish economy, marketing is critical to driving activity and something we know resellers struggle with. That's why we launched myDFShub.com this year. With a library of online banners and microsites, personalized marketing materials, plus a powerful email tool backed by Vertical Response, it's giving our resellers a free and easy way to better market themselves. Feedback, so far, has been fantastic.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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