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P+P: What do you expect to be some of the biggest challenges the industry will face?
FC: We all need to be focused on evolving and finding ways to introduce new products and services to our customers. Both suppliers and resellers need to be asking: "How can I differentiate myself?" [and] "What added value can I bring to the table?" We hear from our customers all the time that their challenge is getting customers to understand the full range of their capabilities.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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