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The investment is consistent with the company’s geographic strategy to be able to produce and enter the mail stream closest to the final destination point for maximum flexibility and greater cost control. The initial order represents a significant expansion of personalized capabilities targeted to serve the one-to-one market space. Existing client demand for expanded variable data and one-to-one marketing capabilities helped drive the decision. The new equipment will add value to applications including direct mail, brochures, reports and other documents with variable print and images.
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