Freedom Graphic Systems Embraces Digital Printing

Headquartered in Milton, Wis., direct mail printer Freedom Graphic Systems has enhanced its variable digital printing capabilities. The company has taken delivery of two Xerox iGen3 high-speed printers at its Aurora, Ill., facility. Two additional iGen3 printers have been ordered and will be placed in other Freedom Graphic Systems locations early this year.

The investment is consistent with the company’s geographic strategy to be able to produce and enter the mail stream closest to the final destination point for maximum flexibility and greater cost control. The initial order represents a significant expansion of personalized capabilities targeted to serve the one-to-one market space. Existing client demand for expanded variable data and one-to-one marketing capabilities helped drive the decision. The new equipment will add value to applications including direct mail, brochures, reports and other documents with variable print and images.

“We have been observing the evolution of the digital print market for some time, and given the significant improvement in performance and cost, as well as the advancement of our clients’ variable database knowledge, felt that now was the ideal time for us to expand our service platform,” said Marty Liebert, president. “Freedom Graphic Systems brings to market a total understanding of a direct mail campaign, beginning with creative concept through targeted personalization, production and mail processing. We have the right sales and production teams in place, and with this platform enhancement, the right equipment to successfully produce our clients’ digital programs.”

Freedom Graphic Systems also has locations in Grand Prairie, Texas; and Ontario, Calif.

For further information, call (866) 310-3733 or visit www.freedomgraphicsystems.com.