Freedom Graphic Systems

Direct mail producer Freedom Graphic Systems, Milton, Wis., recently ordered two new Xerox iGen3 110 digital production presses, adding to the two presses it installed six months ago. The digital presses will support Freedom Graphic Systems’ rapidly expanding direct mail business, particularly the demand for one-to-one marketing campaigns conducted by the retail and financial industries. The company anticipates personalized print volumes in excess of 3 billion impressions in 2007 on its continuous feed, offset and Xerox iGen3 presses, with digital color from the Xerox iGen3 being the catalyst for higher value one-to-one campaigns. The two new digital presses are expected to be installed

Headquartered in Milton, Wis., direct mail printer Freedom Graphic Systems has enhanced its variable digital printing capabilities. The company has taken delivery of two Xerox iGen3 high-speed printers at its Aurora, Ill., facility. Two additional iGen3 printers have been ordered and will be placed in other Freedom Graphic Systems locations early this year. The investment is consistent with the company’s geographic strategy to be able to produce and enter the mail stream closest to the final destination point for maximum flexibility and greater cost control. The initial order represents a significant expansion of personalized capabilities targeted to serve the one-to-one market space. Existing

In response to ever-increasing turnaround times, direct mail printer Freedom Graphic Systems, Milton, Wis., has installed 15 BBH 400 inserters from Böwe Bell + Howell throughout its facilities. The heavy-duty BBH 400 inserters can process even the most complex direct mail and lettershop products efficiently and effectively at speeds up to 20,000 cycles per hour. “We were looking for equipment with a good productivity-to-labor ratio and ease of operation,” said Bill Sloyan, vice president of special projects. With the new inserters in place, Sloyan reported that productivity has improved while labor costs are being reduced. Freedom realized initial savings of approximately 35 percent in