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InnerWorkings' creative services team will offer end-to-end creative execution, including graphic design, creative ideation, versioning, copywriting and pre-press support. Gannett will benefit from efficiencies in its marketing operations and InnerWorkings' proven expertise as a direct marketer.
"This step will strengthen our long-term partnership by giving Gannett the opportunity to benefit further from the flexibility of our growing creative services team," said Harris Atkins, senior vice president of business development, InnerWorkings. "Together, our creative execution, direct marketing and total production expertise provide Gannett with a one-stop partnership that brings new ideas, efficient operations and quality at every turn."
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