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• Post your event dates in print and online mediums. Include such taglines as “See us at Booth 1525 at XYZ Expo” on print ads, in direct mail letters and even as part of your e-mail signature. Post all of your company’s events on your website, and make sure they are mentioned in your e-newsletter.
Smart salespeople and marketers know their job isn’t complete after the show is over and the booth has been packed and shipped to the next location. Use these post-show tactics to dramatically improve your ROI:
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