A 2006 InfoTrends Future of Mail study asked respondents to evaluate two different types of statements—a traditional statement including advertising inserts, and a statement with graphics and offers printed on the face of the document relevant to their account information, known a TransPromo document with onserts. Not surprisingly, statements with personalized onserts were preferred by nearly two thirds of respondents. While TransPromo implementation carries an incremental cost, many marketers are finding the ROI more than offsets this cost. The TransPromo Summit brings together vendors, print service providers and users for two days of information sharing and peer-to-peer networking, offering an opportunity to learn what works, what doesn’t and why. The event also allows attendees to network with leading-edge vendors and service providers during a dedicated technology showcase.
- Places:
- New York