HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values.
“Our redesign and the powerful messaging associated with it allow us to better articulate the extensive client capabilities and solutions we offer,” said HALO CEO Marc Simon. “We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings.”
HALO retained DeSantis Breindel, a leading business-to-business brand consultancy based in New York City, to collaborate with the company in developing the new strategic branding approach. DeSantis Breindel conducted comprehensive research with key stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.
“This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals,” said HALO senior vice president of marketing Jeffrey Wurzel. “Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands. Our team is inspired by the new brand, and our ability to connect people and brands to create powerful, lasting experiences.”
For more information, visit www.halo.com.
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