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In the book “High Performance Sales Training,” authors Lee Boyan & Rosalind Enright discuss a fascinating psychological phenomenon: the more we dwell on what we fear, the more difficult it is to forget it, and the more likely it is to become real negative behavior.
To overcome fear, Austrian psychiatrist Victor Frankl suggests turning fear into a ridiculous, absurd event in the mind. Allow the natural human reaction to absurdities to turn them off completely.
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