Hello ... Yes, It's You I'm Looking For
Tradeshows are not only an integral part of our industry, but of corporate life overall. When exhibitors and attendees arrive to XYZ Conference, there is important business to handle that many take for granted since it's such a natural first-step.
Before setting up booths, walking the floor, shaking hands and exchanging ideas, everyone heads over to the registration area, where they are given name badges, along with convenient lanyards, to wear. Now, everyone can put a name to a face.