Sorting Through the Mailer Maze
For better response rates, direct mail marketers must focus on the big picture
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The best way to boost direct mail response is to have a strong offer (i.e., a targeted one that will entice prospects to respond). Don’t make the mistake of offering something “cool” like an iPod. Yes, you’ll get a high response rate, but those responses will be from people who want an iPod, not from people who want your product or service.
0 Comments
View Comments
Related Content
Comments