Sorting Through the Mailer Maze
For better response rates, direct mail marketers must focus on the big picture
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Successful direct mail marketers understand that campaign success relies on the list and the offer. Determine why you’re mailing to people, and then ensure the list and offer support the objective. The response rate will be much higher in terms of “qualified” inquiries.
BY M.H. “MAC” MCINTOSH, CBC
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