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Colbert pointed out that organizations of all sizes are learning new software programs. "Technology has leveled the playing field, allowing even small companies to have a large Web presence," he said.
Atkinson noted that lower costs are enabling smaller companies to be more proactive regarding technology. "With the old EDI standards, the cost of entry was prohibitive," he explained, "but costs are lower with open standards like XML, and it's leading to more widespread use."
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