By
Noel Ward
and Packageprinting
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"Brand managers care deeply about shelf impact, but they are also thinking about turnaround times and the total cost of production," noted Emma Schlotthauer, marketing manager for packaging solutions for Eastman Kodak Co., Rochester, N.Y. "If converters are thinking only of image quality, they may think high-definition flexo doesn't apply to them or have a fit within their client base or business model."
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