Three Cheers for the Red, White and Blue
How to make the most of selling products made in the U.S.
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The best way to compete is to produce a better product. Bronson said that many imported items are made with cheaper materials and unnecessary labor, which creates an inferior product.
"A common example is tote bags coming out of China that have a seam along the bottom," he detailed. "This adds labor cost to the bag and also weakens the bag at its biggest stress point." He explained that the seam is there because cutting large panels into smaller pieces provides a greater yield for the manufacturer.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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