Three Cheers for the Red, White and Blue
Give Them What They Want
According to Consumer Reports, when given a choice between a U.S.-made product and an identical item sourced overseas, 78 percent of Americans prefer the American product. Boyle and Bronson are optimistic about the demand for domestic products.
Boyle said that he sees the demand for U.S.-made items himself. "My opinion is that the demand for U.S.-made products has never been stronger," he said. JournalBooks, which has manufactured in Charlotte, N.C. since 1971, has taken steps to keep up with the increased demand. "We do whatever it takes to keep up with demand, whether it is adding the necessary equipment or adding members to our team. JournalBooks has a modern, 90,000-sq. ft. facility with plenty of extra capacity for additional growth."
Brendan Menapace is the content director for Promo+Promo Marketing.