A Better Mousetrap
The full whitepaper can be found at www.fleshco.com/sales-and-support/whitepapers.php. Besides the sample survey, the whitepaper contains instructions and tips on conducting the survey, such as:
"Whatever order the interview process unfolds in, it makes the most sense to do executive management interviews last, as you will have increased knowledge of potential issues related to counterfeit attacks on the company. When interviewing executive management, all of the questions should be asked, dividing each segment of the interviews into sections by each department category of impact (i.e. "Let's talk about the impact of counterfeit attacks on customer service and production ... now let's talk about how it could affect marketing ... sales, etc."). This will cause executive management to focus on how all encompassing a counterfeit attack could be on the company, and help them to more fully appreciate the potential damages and costs associated with legal ramifications, employee and customer relations, marketing and brand image, and most importantly ... sales revenue."
After the survey, ask more questions