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Robb attributed the success of his company's system to its simplicity. "We bring printers sales, and we bring buyers good pricing and new relationships," he said. "It's not a difficult system to sell."
Although Robb said response has been overwhelmingly positive, he has met some resistance to his product. "Some feel that we potentially will commoditize the industry," he said. "But I believe that forms, labels, envelopes and digital printing already are commoditized to some extent."
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