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The GO Digital tour will not only promote the best personalization marketing technologies, it will be promoted through a comprehensive campaign to prospective attendees that puts these technologies to use. HP Indigo-printed direct-mail pieces produced for the tour include links to personalized URLs (purls) developed by MindFireInc. Each mail piece recipient will have a personal Web site with information on the GO Digital series, and attendees will also receive a follow-up mailing and e-newsletter that continues the dialogue on variable-data printing and effective marketing techniques.
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- People:
- Francis McMahon
- Places:
- Palo Alto, Calif.
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