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1. Price
2. Quality
3. Customer service
4. Trust and reputation
5. Digital short-run printing capabilities
6. Environmentally friendly practices
7. Paper knowledge
8. State-of-the-art equipment
9. Geographic proximity
10. Easy-to-use website
In addition, creative professionals are selective about their paper. Almost nine out of 10 said they specify, recommend, approve or buy the substrates their work is printed on, while 15 percent said they will be specifying more paper this year. And green is in, with 32 percent set to purchase more recycled paper in the coming months.
Related story: When it’s got to be Good
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- Places:
- U.S.
- Westmont, Ill.
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