Printing is increasingly popular with U.S. designers, said a study conducted by Graphic Design USA and sponsored by MAN Roland, whose North American headquarters are in Westmont, Ill.
The annual survey of leading American creative professionals revealed the top 10 factors designers consider when selecting a facility to run their commercial print jobs:
1. Price
2. Quality
3. Customer service
4. Trust and reputation
5. Digital short-run printing capabilities
6. Environmentally friendly practices
7. Paper knowledge
8. State-of-the-art equipment
9. Geographic proximity
10. Easy-to-use website
In addition, creative professionals are selective about their paper. Almost nine out of 10 said they specify, recommend, approve or buy the substrates their work is printed on, while 15 percent said they will be specifying more paper this year. And green is in, with 32 percent set to purchase more recycled paper in the coming months.
Furthermore, the types of print projects designers create most often include:
1. Brochures and collateral
2. Cards, invitations and announcements
3. Sales promotion materials
4. Direct mail
5. Identity and letterhead
6. Print advertising
7. Annual and corporate reports
8. Posters
9. Publications and periodicals
10. Packaging and point of purchase items
11. Catalogs
12. Calendars
Related story: When it’s got to be Good
- Places:
- U.S.
- Westmont, Ill.