Imprinters Make Their Marks
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Ruta stated that sheet-fed and continuous applications must be handled differently—from quoting the job and processing the job ticket through the plant up to and including distribution.
When evaluating short run orders, Ruta stressed thinking in terms of the dollar figure rather than the number of pieces. He defined a typical short-run job as being between $350 and $600. "Printing a small number of a four-color, four-part form can be much more expensive than producing a larger volume of a one-part form," said Ruta.
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- Companies:
- FME
- Label Service
- People:
- Enrico Ruta
- Mark Nagley
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