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"Typically, it involves color and more intricate work on the design end," Shanley said. "There are a lot less companies out there that can do high quality. With a smaller amount of players, you can get high margins.
"The typical distributor is trained by a major manufacturer to sell business forms," he added. "As soon as you make the jump to a label that's going to be a piece of art, not just information, there's a lot more room for error. It's perceived to be more difficult, but its ink on paper, not rocket science."
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