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Groups do not establish norms about every conceivable situation, but only with respect to things that are significant to the group. Furthermore, norms vary in terms of the range of permissible deviation; sanctions, either mild or extreme, are usually applied to people for breaking norms.
Without the commitment necessary from top management, modifying an organization’s performance will be challenging. For example, Singapore International Schools in Indonesia has grown from a school with 35 students to eight schools in different cities with over 3,000 students. In order to change the organization’s direction, three strategies were adopted: hiring people with the same values, socializing values and applying transformational leadership.
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