InfoTrends Releases Color Digital Press Survey
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- Top priorities of brand owners
- Their use of online sales and marketing
- The coordination of label and packaging design with online marketing efforts
- Level of commitment to sustainability
- Current and expected future use of personalization in labels and packaging
- What packaging and label related converting services or features would brand owners would pay extra for, such as "green" media, item level serialization, single print runs to print many different designs, etc.
To complete its report, Packaging and the Brand Owner, InfoTrends is now recruiting and executing personal interviews with both brand owners and converters to get a deeper level of insight into the questions cited above.
InfoTrends will publish the full report detailing the findings of the study in July. For more information about the study or to subscribe, contact Scott Phinney at 9781) 616 2123 or e-mail scott_phinney@infotrends.com.
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