P+P: What is the industry's biggest struggle, and can it be fixed?
ZM: The industry's biggest struggle is over-capacity and rapidly changing technology that results in over-investment. People invest excessive amounts of money, time and energy into their businesses, a lot of which can easily be repurposed with the right outsourcing strategy. That's where 4over fits into the struggle—by bringing a new business model to the table where we enable customers to run their businesses without the burden [of] capital investment. Our own investment in state-of-the-art technology and equipment enables a broad channel of new products from locations across the U.S. and in Canada. By trusting us with their print, customers can continue to keep their core proficiencies in-house while outsourcing everything else to 4over.
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