P+P: What do you expect to be some of the biggest changes the industry will face
JOB: Print is just one media that our clients use, and we need to be prepared to offer them comprehensive and coordinated solutions that consist of multiple media platforms. That is one reason we rebranded ourselves earlier this year. We felt our previous name "Print Management Partners" was too limiting in today's marketplace, so we selected GO2 Partners as our new brand. During the last 10 years, we have made significant investments in video, digital, mobile, social media, software development, marketing automation and other creative services so that we can be the primary problem-solver for our clients. Print is still our largest source of revenue, but we feel the other services have helped us get and retain much of the print business we enjoy today.
executive perspectives: In Command
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